Thin Markets Strategic Moves in Sponsored Search

Thin Markets Strategic Moves in Sponsored Search

Case Study Solution

In the last 5 years, Thin Markets has been witnessing a significant increase in its sponsored search traffic. The company uses PPC for marketing its products and services, but the number of its sponsored searches has increased from 2 million in 2014 to 4 million in 2019, and the increase is likely to touch 5 million this year. Thin Markets’ growth is driven by its investments in content creation, engaging search ads, mobile optimization, and improved SEO techniques. The company’s

VRIO Analysis

In the last quarter, one of the most prominent media and advertising companies, “Fox Corp”, announced that they are going to buy two ad tech companies — “BrightRoll” and “Patch.com”. This acquisition is significant as they will get “BrightRoll”’s technology, and this will enable them to offer a “premium product” in an “organic” (free) environment, a strategy of “verticalizing”. “BrightRoll” is a video technology provider, which specializes in “in

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PESTEL Analysis

Increasingly, companies are focusing on sponsored search, and in doing so, they are facing new challenges. Sponsored search, or sponsored advertising, is where advertisers pay search engines and web publishers to display sponsored links. In the past, search engines only provided these ads as paid services. This model is slowly changing. Today, search engines are providing search results as advertising, and are partnering with publishers to show ads as sponsored content. Because publishers and advertisers compete for

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Financial Analysis

I have been assigned to work on a client’s ‘Sponsored Search’ campaign, and as always, I take pride in my work. I have been given the task of analysing the financial performance of the campaign and coming up with strategies to improve it. My first port of call is the ‘bid settings’ and I find them to be quite simple. I log in and click on the ‘Auction Setting’ tab and change the minimum and maximum bids on different keywords, depending on their CTR. I then set the max price and bid adjustment strategy