Fabindia Experimenting with Shared Ownership

Fabindia Experimenting with Shared Ownership

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In 2013, Fabindia, a leading Indian retailer, took an unconventional route to expand its business by offering products to customers on a rent basis. The company offered products such as sarees, bed sheets, handbags, home décor and wall art, among others, for rent to customers and even gave them free packing and shipping. click here for info The company believed in the concept of shared ownership, and this experiment was a game-changer for Fabindia. The renting concept increased its customer base, improved brand visibility,

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“Share-and-Own: The Fabindia Experience” by Anirudh Sharma and Abhinav Mathur was published on December 11, 2016, as a part of Fabindia’s ‘110-years-of-giving’ celebrations. The ‘110-years-of-giving’ is a brand campaign launched by Fabindia to commemorate its milestone 110th anniversary. In the of the article, Abhinav Mathur highlight

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Fabindia Experimenting with Shared Ownership As you know, Fabindia has been around for over 60 years now, providing Indian fashion to a large section of the global community. Its parent company, Fabindia Foundation, which is an independent charity, has been making the world a better place, one product at a time. index So, it is a company driven by values that are often associated with the concept of shared ownership. In January 2019, Fabindia introduced its unique, new product ‘Fabindia

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One of the most successful experiment conducted by Fabindia has been sharing ownership and partnership mode of distribution. The company has been able to provide complete freedom for the brand owners and has managed to scale up sales at much less cost. In 2008, the company introduced a joint venture with the German company IG Farben-Fabrik, wherein the shareholding was shared between the two sides. “We are very pleased with the JV,” said Ajay Pandey, the chairman and managing director of Fabindia.

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Fabindia Experimenting with Shared Ownership Fabindia, a renowned brand, has started experimenting with shared ownership model. The concept of shared ownership, which has become increasingly popular in recent times, is being introduced in the retail sector, whereby customers are provided with a product or service on a rental basis. Customers have the option to pay a regular monthly rent instead of making a full payment. The concept is being widely adopted as it is easy for customers to take control of their finances, and the brand does not have to

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In 2007, Fabindia was the first ever non-profit organization in India to experiment with the concept of shared ownership. A year later, it was joined by the country’s largest department store, Big Bazaar, and soon other Indian players like Reliance, and Wal-Mart also followed. This model called “shared ownership” is based on a simple principle: individuals can collectively own shares of the company, instead of having to pay a hefty lump sum in advance to buy shares individually. The success of Fabindia’s experiment is